AFGRI Equipment Australia acquires Greenline Ag business

Acquisition

AFGRI Equipment Australia has successfully completed the acquisition of Greenline Ag business on 1 August 2016. The locations acquired includes Perth, Boyup Brook, Witchcliffe, Wagin, Lake Grace and Pingelly. AFGRI Equipment Australia’s intent is to increase their footprint in Western Australia.  As technology improves and products become more advanced, additional experts in different fields are required. Therefore, economy of scale has become essential and this acquisition will provide AFGRI with the opportunity to align this strategy to their well-established vision of being the preferred supplier of premium agricultural equipment, services and solutions. This acquisition will broaden AFGRI’s range of products and allow them to serve larger markets with agricultural and turf equipment.

The acquisition will mean that AFGRI will operate out of 11 dealerships across WA, with them already servicing the Geraldton, Carnamah, Moora, Dalwallinu and Wongan Hills areas.

AFGRI

AFGRI is a leading agricultural company that started over 90 years ago in South Africa. Their core focus is on grain commodities. AFGRI South Africa provides services across the entire grain production and storage cycle, offering financial support and solutions as well as inputs and hi-tech equipment through the John Deere brand supported by a large retail footprint. AFGRI Equipment has operations in South Africa, as well as international operations in Zimbabwe, Zambia, Ghana, Botswana and Australia.

AFGRI Equipment Australia

AFGRI Holdings in South Africa acquired T & H Walton Stores in 2004 and changed the name of their operations to AFGRI Equipment Pty Ltd in 2013. Significant investments have been made since the initial acquisition to have the necessary infrastructure and financial backing in place. In 2015 they acquired Jolly and Sons in the Dalwallinu and Wongan Hills area. AFGRI Equipment Australia is a reliable source of quality new and used equipment.  AFGRI’s main franchise will remain John Deere, but will add to their existing premium franchises as our customers’ needs dictates.  Operations Director, Gollie Coetzee, has been implementing best practises to make sure AFGRI is ready to supply the market with premium products and service excellence.

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